Fierce Medical Affairs Strategic Summit East 2023

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Fierce Medical Affairs Strategic Summit East 2023

7:45am EDT

Registration & Networking Breakfast

8:45am EDT

Chairperson’s Opening Remarks

9:00am EDT

Keynote: Leverage Digital Innovation in Medical Affairs Patient Engagement

9:45am EDT

H1 Partnered Keynote Presentation: Measure what Matters for Medical Affairs Through Impact and Outcomes

10:15am EDT

Networking Break

10:45am EDT

Definitive Healthcare Partnered Presentation: Selecting and Segmenting Key Opinion Leaders (KOLs) with Real Impact Using Novel Metrics

11:15am EDT

Panel: Avoid Internal Blind Spots Through Multi-Channel Engagement Efforts

12:00pm EDT

Networking Lunch

1:00pm EDT

Transform the Role of Medical Affairs Capabilities through Real-World Evidence (RWE)

1:45pm EDT

IQVIA Partnered Presentation: How Medical Affairs Can Develop, Use, and Maintain Impactful Evidence Strategies

2:15pm EDT

Apply a Global Process Model Across Medical Affairs Functions to Meet Overall Company Goals

3:00pm EDT

Networking Break

3:30pm EDT

How to Plan for the Future and Align Medical Strategies with the Wider Needs of External Stakeholders

4:15pm EDT

Panel: Apply Medical Affairs Scientific Knowledge to Support Marketing Claims by Market Access and Commercial Teams

5:00pm EDT

Chairperson’s Closing Remarks

5:15pm EDT

Networking Cocktail Reception

6:15pm EDT

7:45am EDT

Attendee Registration & Breakfast

8:45am EDT

Medical Affairs Strategy Track Chair’s Opening Remarks Medical Communications Track Chair’s Opening Remarks MSL Best Practices Track Chair’s Opening Remarks

9:00am EDT

Build a Fit-for-Purpose Medical Affairs Team Earlier in a Product’s Lifecycle Strengthen Medical Information Through a “One Team” Communications Approach Interactive Presentation: Challenges and Opportunities for Field Medical Affairs in Rare Disease

9:45am EDT

Partnered Presentation: Accelerate Medical Affairs Strategy Development Through the Use of AI Technology Sponsored Presentation MphaR Partnered Presentation: Examine the Impact of online MSL Education to Shape a U.S. based Product Launch

10:15am EDT

Networking Break

10:45am EDT

Explore the Value of Endpoints in Ensuring Higher Quality of Life for Patients Utilize a Methodical Approach to Medical Communication Plan Development to Align with a Product’s Overarching Medical Strategy Fireside Chat: How to Build Successful Partnerships Across MSL and Clinical Trial Teams

11:30am EDT

Panel: A Look Beyond the Field: Explore the Expanding MSL Career Path Panel: Advance Medical Affairs with a Move from a Multichannel to Omnichannel Approach to Streamline Strategy Development Alphanumeric Partnered Panel

12:15pm EDT

Networking Lunch

1:15pm EDT

Case Study: A Framework for Thinking about Health Disparities in the US Tips for Differentiating Your Medical Affairs Content Across Virtual and Hybrid Platforms How Omni-Channel Engagement Provides Strategic Value to the Field

2:00pm EDT

Panel: Best Practices for Unified Medical Affairs Led Integrated Stakeholder Engagement Planning Panel: Discuss the Evolving Role of Medical Communications and its Importance as a Strategic Partner Panel: Leverage Digital Opinion Leaders to Improve your Organization’s Online Reach

2:45pm EDT

Networking Break

3:15pm EDT

Develop a Medical Affairs Strategy Plan Ripe for Advanced Therapies How to Reshape your Scientific Communications Strategy to Better Include Social Media Platforms Utilize Valuable Soft Skills While Managing Multiple IIT Studies to Facilitate Productive Partnerships

4:00pm EDT

Panel: How to Enhance Medical Insight Analysis Through the Application of AI Technology Panel: Streamline Content Creation through MLR Collaboration Panel: Best Practices for Effective KOL Engagement

4:45pm EDT

Medical Affairs Strategy Track Chair's Closing Remarks Medical Communications Track Chair's Closing Remarks MSL Best Practices Track Chair's Closing Remarks

5:00pm EDT

8:00am EDT

Attendee Registration & Breakfast

9:00am EDT

Workshop A: Tips to Strategizing the Best Publication Plan for a Product Launch Workshop B: Establish Clear Standards for Off-Label Question Responses to Limit Regulatory Backlash

10:30am EDT

Networking Break

11:00am EDT

Workshop C: Optimize your Time During Ad Board Meetings to Ensure all Major Objectives Have Been Met Workshop D: Cultivate Professional Skills for Medical Affairs Success

12:30pm EDT

Networking Lunch

1:30pm EDT

End of Conference